Tuesday, 1 November 2011

New book out on Aravind Hospital

On the 7th of November BK Business press will launch a new book "Infinite Vision: How Aravind Became the World's Greatest Business Case for Compassion". The book describes the story of Dr. Venkataswamy who has founded Aravind Hospital, an Indian eye-clinic, which has put conventional business logic on its head by allowing patients to choose whether or not they pay for the services they receive. As a result millions are treated for free (making Aravind the largest provider of eye care on the planet). One key source of success is Aravind's ability to provide its services at a hundredth of what providers in developed countries charge. The study of fast food franchises has been one source of inspiration for this amazing success story.

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